The Indian dietary supplement market has witnessed significant growth over recent years, driven by increasing health awareness and a shift towards preventive healthcare. As more consumers become conscious of their overall well-being, the demand for functional foods, especially probiotics, has surged. With India’s vast and diverse population, a combination of lifestyle changes, higher disposable incomes, and a growing middle class are contributing to the rise of health-conscious consumers.

The Rise of Probiotics in India
Probiotics are gaining widespread popularity in India due to their numerous health benefits. As consumers seek natural ways to improve gut health, boost immunity, and enhance digestive function, probiotics have emerged as a key ingredient in health supplements. According to market research, the probiotics market in India is expected to grow significantly, with estimates predicting a compound annual growth rate (CAGR) of over 12% in the coming years.
This surge in demand is driven by factors such as:
Increasing Health Consciousness: Indian consumers are becoming more aware of the importance of gut health, and probiotics are increasingly being seen as a key component of a healthy lifestyle.
Growth of E-commerce: The rise of online shopping platforms has made it easier for consumers to access a variety of probiotic supplements, with trusted brands now available across India.
Focus on Preventive Healthcare: The pandemic has accelerated the shift from reactive to proactive healthcare, with more people turning to supplements to support their immune systems and overall health.
Consumer Preferences and Trends in the Probiotics Market
While probiotics have traditionally been consumed in food forms like yogurt, the demand for probiotic capsules, powders, and functional foods is increasing. The convenience and effectiveness of these supplements have made them a preferred choice, particularly among urban populations who lead fast-paced lifestyles.
In India, the preference for probiotics is not limited to digestive health. Consumers are also becoming more aware of the mental health benefits associated with probiotics, such as stress reduction and improved mood, thanks to growing research in the gut-brain axis.
The trend towards clean, natural, and organic ingredients is also influencing consumer choices, leading to a growing demand for Non-GMO, Halal, Kosher, and GRAS-certified probiotics. Brands that align with these values are gaining significant market share in a competitive landscape.
Market Predictions and Growth Potential
Experts predict that the Indian probiotic market will continue to expand, with opportunities emerging in both urban and rural areas. As more consumers seek probiotic solutions to address various health concerns, such as irritable bowel syndrome (IBS), constipation, and immune-related issues, the market is expected to diversify with new product offerings. In fact, the global probiotics market is expected to reach USD 10 billion by 2025, with India being one of the leading contributors to this growth.
With probiotics becoming an essential part of daily nutrition for millions, brands are increasingly focusing on developing innovative solutions that cater to different demographics. Probiotic products tailored to children, seniors, and specific health conditions are also expected to gain popularity.
ILDONG Bioscience at VitaFoods India 2025
As India’s dietary supplement market continues to evolve, events like VitaFoods India 2025 play a pivotal role in bringing together industry leaders, innovators, and manufacturers. The event is expected to showcase cutting-edge products and services related to nutrition, functional foods, and probiotics, with a focus on both established and emerging markets.

ILDONG Bioscience, a leader in the global probiotics industry, will be participating in VitaFoods India 2025 and showcasing its latest probiotic innovations. The company’s booth, K16, will feature a range of high-quality probiotic ingredients, including its flagship products that support digestive and immune health. ILDONG Bioscience’s commitment to safety, regulatory compliance, and product innovation makes it a trusted partner for businesses looking to source premium probiotics for their health-focused offerings.
We invite all attendees of VitaFoods India 2025 to visit our booth and explore the future of probiotics and functional ingredients. Discover how ILDONG Bioscience is driving innovation and advancing the science of probiotics to meet the growing health needs of Indian consumers.
Don't miss out on this opportunity to connect with ILDONG Bioscience at VitaFoods India 2025. Join us at booth K16 and explore the next generation of probiotics!